The Most Public Feed

It is illegal to ask a breastfeeding woman to leave a public place and most people support public breastfeeding. Yet despite this, 6 out of 10 mothers who breastfeed take steps to hide it in public and more than a third feel embarrassed or uncomfortable.

On Mother’s Day Channel 4 supported Mums' right to breastfeed in public. For the first time in British broadcasting history, we will seek to normalise breastfeeding in public, by forcing millions of people to look at it, bringing breastfeeding mums and their babies to our TV idents.

Fun Fact: This campaign never ended up airing so consider this an exclusive first look!